WIESENHOF poultry-Kontor GmbH




Paul-Wesjohann-Str. 45
49429 Visbek ,
Phone: 04445 891 0
Fax: 04445 891 250
E-mail: This e-mail address is being protected from spambots To display JavaScript must be turned on!
Website: http://www.wiesenhof-online.de
Updated on: 10.11.2013
Member since: 08.11.2013

WIESENHOF - Germany's leading poultry brand

About every third slaughtered in Germany chicken in trade comes from WIESENHOF. The company offering of quality poultry extends from the conventional floor management on private court-poultry from scientifically accompanied attitude to organic chicken from organic farms. In addition, include turkey and duck specialties as fresh and freeze poultry, convenience and poultry meat products to the wide range.

It started the now more than 50-year success story of the - at that time not yet known under the trademark "WIESENHOF" - chicken with the invention of the "gold standard chicken" by Heinz Lohmann (1956). In 1964 the entrepreneurs involved in the establishment of a poultry-Kontor in Frankfurt and started building the brand WIESENHOF. Another contribution was made to the hatchery Weser-Ems of the entrepreneur Paul Wesjohann. Both family succeeded in 70er and 80er years, to enlarge considerably by the expansion of business activities. 1987 was the group Lohmann Wesjohann, from the end 1998 again emerged today PHW Group. The credo of Heinz Lohmann applies today: "With the truth we make the best shops."

As a division of the PHW Group with headquarters in Visbek-Rechterfeld, Lower Saxony, WIESENHOF employs more than 3.000 people and has a turnover of around 1,3 billion euros (2011/2012). The company supplies the food retail trade in Germany; there are also products specially tailored to community catering and gastronomy. The export share is around 26 percent.

At the premises of the PHW Group / WIESENHOF include:

  • 6 hatcheries (with parent animal husbandry)

at the sites Belzig (Brandenburg), Möckern (Sachsen-Anhalt), Cloppenburg (Lower Saxony), Rechterfeld (Lower Saxony), Regenstauf (Bayern) and Wriezen (Brandenburg)

  • 5 feed mill

at the locations right field and Cloppenburg (Lower Saxony), Eberswalde (Brandenburg), Haldensleben (Sachsen-Anhalt) and Straubing (Bayern)

  • 11 processing plants (abattoirs 7)

at the sites arc (Bavaria), Dannenberg (Lower Saxony), Grimme (Saxony-Anhalt), Holte (Lower Saxony), two plants in Lohne (Lower Saxony), Möckern (Sachsen-Anhalt) Niederlehme (Brandenburg), Rietberg (North Rhine-Westphalia ) Wildeshausen (Niedersachsen) and Zerbst (Sachsen-Anhalt)

be added around 800 peasant partner companies or producer groups, Whose name and address is respectively indicated on the label of the fresh and freeze poultry. With the entry of the breeding operation WIESENHOF 1995 was the first poultry producer ever to - has introduced a guarantee of origin in this form - in the sense of transparency and confidence building. In addition, the poultry company practiced a closed production system, which also includes the logistics and transport to trading partners.

 

established Comprehensive origin and quality concept

For all WIESENHOF products the company's own comprehensive origin and quality concept, with which the company has taken a leading role in the food industry shall apply. All stages of production are located in Germany. In addition to its own parent flocks, hatcheries and feed mills, the animals are reared in contract farmers according to the strict WIESENHOF guidelines. Own abattoirs and processing plants complete vertical integration.

Short transport routes to the nearest slaughterhouse complete the quality program. Each slaughtered animal is checked several times from official quarters and of WIESENHOF. The company ensures that only perfect products put on the market. During the subsequent transport to retail the cold chain is maintained continuously. The geographical distribution of the slaughterhouses in Germany guarantees shortest paths.

 

Investing in control, research and development

WIESENHOF regularly invests in the areas of control and research & development in order to guarantee optimum product safety and the highest level of consumer protection. The company, incidentally, is the only one in Germany to maintain two modern laboratories: a central veterinary laboratory at the Rechterfeld location and a central quality laboratory in Lohne.

In Lohne Also the WIESENHOF pilot, the largest test and development center of its kind in Europe is. Here all new WIESENHOF Creations, Food and packaging are developed, tested and refined to market. These are the product developers with a test kitchen, a production line and a sensory room for tasting available. After the first tests in the kitchen of the large-scale test in the pilot, where production processes can be simulated follows.

 

Commitment to Sustainability

Since 2011 WIESENHOF refers, among other eco-electricity that comes from renewable energy sources and thus 100 percent CO2-free is. This allows the CO WIESENHOF2reduce emissions by almost 60.000 tons per year.

Over the past few years has WIESENHOF with the reduction of CO2Emissions started in its operational processes. So the roofs of farms and establishments with photovoltaic systems were equipped. With offal, resulting from the processing of poultry, WIESENHOF also operates a biogas plant. To ensure that production residues serve as raw material for energy and heat production and supply around 450 households.

Playing a pioneering role in the use of alternative fuels WIESENHOF a. The company's truck fleet runs on a self-produced biofuel based on poultry fat. This saves WIESENHOF per year up to 74.000 tonnes CO2 .

2010 was the first company of the poultry industry determines the incurred in the production of chicken greenhouse gas emissions and certified WIESENHOF. This product-related CO2Footprint - also called carbon footprint - is accompanied by a product directly and indirectly caused emissions of greenhouse gases is the result at Wiesenhof: The production of one kilogram of chicken produced about 2 kg equivalent greenhouse gas emissions.. The investigation was carried out on all levels, that is, from feed production, the breeder management, hatcheries rearing farms and processing plants including logistics to retail customers. Compared to other animal products is this CO2Value represents the lowest emissions.

WIESENHOF is a sponsor and partner of the Center for Sustainable Business Management (ZNU) at the University of Witten-Herdecke and supported the ZNU as pilot enterprises in the development of a certified sustainability standards. With the cooperation WIESENHOF expanding its commitment to sustainability further and creates an important basis for its social responsibility to be fully accessible in the future. Since March 2013 the WIESENHOF location Nienburger poultry specialties is certified under the ZNU standard by TÜV Rheinland. For this, a sustainability team was set up at the site Holte 2012, members of the staff from the management, quality control, controlling, technology, personnel and an animal protection officer.

use energy more efficiently: This topic WIESENHOF has taken up the cause and introduced a certified according to DIN EN 50001 energy management system already in all material factories. The system comprises all measures that ensure the required business performance with minimum energy consumption. The demonstration of potential savings counts just as important as increasing the transparency of energy-related processes or the reduction of CO2-Emissions. Through this energy management system is WIESENHOF ensure the legal requirements to be able to operate sustainably and protect the environment. Meanwhile sustainability teams were formed to prepare for a certification in other slaughter facilities.

 

Wiesenhof private courtyard poultry receives label of the German Animal Welfare Society

The increasing demands of consumers on animal welfare and animal welfare topics wears Wiesenhof by private court-poultry invoice. Since the introduction of private court-poultry in October 2011, sales quadrupled. Meanwhile, there are already 47 businesses in North and South Germany, raise the private courtyard poultry. In January 2013 the German animal welfare association has for the first time, the label awarded for poultry meat "for more animal welfare" entry-level and Wiesenhof private courtyard poultry in with the new seal.

 

WIESENHOF informed with private Newsroom

More and more consumers want to know how WIESENHOF grows poultry. With the multimedia WIESENHOF Newsroom at www.wiesenhof-news.de interested can around the clock to take a look behind the scenes of Germany's leading poultry brand and comprehensive information about poultry farming in WIESENHOF. The WIESENHOF newsroom is equipped with elements such as YouTube videos or photo galleries.






Keywords: poultry | Chicken | Turkey | Quality | Animal welfare




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